Our story  •  Our principles

Built by creators, for creators

CreatorKit started with a simple frustration: professional YouTube analytics lived behind expensive dashboards. We build the essential versions — free, fast and private.

Who we are

CreatorKit is an independent toolkit for YouTube creators, run by a small team of video strategists and engineers who publish, analyze and monetize channels themselves. We use every tool on this site in our own weekly workflow — the earnings calculator prices our sponsorships, competitor analysis plans our content calendars, channel audits benchmark our progress, and the thumbnail extractor feeds our packaging swipe files. When a tool stops being useful to us, we fix it or remove it.

We are bootstrapped and intentionally small. No venture funding means no pressure to lock features behind paywalls, sell your data or bloat the product with upsells. Our costs stay low because the site is engineered to be lean: static pages served over a global CDN, one efficient API proxy with key rotation, and zero tracking bloat.

What we believe

Free forever means free

Every tool is fully usable without an account, trial or credit card. Fair-use rate limits keep the API affordable for everyone; that is the only restriction, and it exists to protect the commons.

Privacy is a feature

We do not require logins, we do not build behavioral profiles, and we never sell data. Pasted links are processed to serve your request and are never published or shared. Read the full details in our Privacy Policy.

Data over vibes

Creator decisions compound. A 5-point retention gain or a well-priced sponsor deal, repeated across dozens of videos, is a career. Our tools exist to replace gut feeling with verifiable numbers.

Speed respects your time

No page on this site should take more than a couple of seconds to become interactive. We obsess over payload size, caching and honest loading states because your upload schedule matters more than our animations.

How the site is funded

Transparency matters, so here it is: CreatorKit is sustained by display advertising (including Google AdSense) and occasional affiliate recommendations that we mark clearly. Advertising never influences tool results — the calculator, audits and extractors run on public API data and fixed, published logic. If we ever add a paid tier, the current free tools will remain free; that is a promise we intend to keep in writing in our Terms of Service.

Talk to us

Found a bug, want a tool, or disagree with our RPM bands? We read everything sent through the contact page. Feature requests backed by real creator workflows jump straight to the top of the roadmap. For press, partnerships and data inquiries, use the same channel with a clear subject line — we reply fast, usually within two business days.